As the most senior marketing executive, I own the P&L with a mix of brand, product marketing, SEO, content marketing, demand generation, and events. I develop, execute, and scale high-impact, multi-channel go-to-market efforts for our B2B solutions.
1. Increased the number of weekly demo calls by 600% and Enterprise SQLs by 150%.
2. Developed & Published Africa's first, identity fraud report with 50+ organic press mentions, 1k+ MQLs generated etc.
3. I Lead SDR efforts: messaging, ICP definition and segmentation, outbound outreach and nurturing of target accounts resulting in X qualified enterprise deals each quarter.
4. I manage our startup program, Smile for Success:  closed 11 referral partners, including leading VCs like Founders Factory Africa and payment infrastructure companies like Paystack and Fincra and increased the number of leads by 188% q-on-q.

Fractional CMO at Africhange. I work at the intersection between product, data, and marketing. I identify and minimise a wide range of growth marketing problems, driving sustainable growth for each product with a critical focus on unit economics and leveraging product and marketing tactics to acquire, activate, and retain users.
1. I recruited and formed the marketing team (10 people), leading the strategy and supporting execution with weekly meetings and regular workshops.
2. Grew Africhange from 0 to over hundred thousand of users with a consistent 5x increase in annual tranx volumen and revenue over 3 years. 
3. Launched Canada, UK, Australia markets and many more.

Drove growth marketing efforts by expanding marketing funnels, generating maximum leads, and executing conversion campaigns for multiple initiatives across five regions (Africa, CEE, Asia, Latam, and MENA).
1. I owned the Seedstars global newsletter, curating relevant content for over 45K subscribers monthly, with an average open rate of 61% and CTR of 25%. I aligned content quality with readers’ requirements.
2. Planned, executed, and spearheaded marketing programmes at Seedstars: formulated activation strategies and optimised landing pages, performed audience segmentation, and led email marketing on HubSpot.
3. I achieved and maintained a 23% Conversion rate by managing paid advertising for Seedstars World Competition in 2020 and 2021 across Facebook, LinkedIn, and Google ads for 90+ cities.
4. Led demand generation (ABM) campaigns to acquire MQLs for the European sales team.
5. Mentored growth marketing teams of 3 Seedstars Portfolio companies

Was Head of Marketing at Korapay and led a cross functional team of 4. Handled SEO & Performance marketing. Lead entire marketing strategy and set goals for the team. Wrote press releases for product launch and more. Launched Korapay's first remittance product. Represented the company at conferences.

Cofounded Rene, a customer-centric digital and creative marketing agency. Here, I spearheaded the digital marketing and content division, strategizing and implementing campaigns for a diverse clientele including sectors such as Education, Health & Fitness, Finance, E-commerce, Real Estate, and Consulting. Additionally, I contributed to business growth through forging strategic alliances and overseeing client relationships.
- We ran paid campaigns across Google, Facebook, LinkedIn and Twitter; content and email marketing strategy and grew clients’ social media accounts.
- We ran lead generation, website traffic and conversions campaigns for B2C and B2B clients targeting audiences in Nigeria and across Europe.
- We managed $400,000+  in advertising budget.
- Generated 465% more leads than expected for a client in 3 months, Increased sales of a client’s product by 80% in a month and notably enhanced the brand perception of numerous clients.
Recognition:
2018 Nominee, SME100 25 under 25 Awards (Media category)
2017 YALI RLC, West Africa Participant (spent 3 weeks in Accra).
2017 Anzisha Prize Semi-Finalist